Sometimes the simplest way to understand where the opportunity lies is to see it in situ. By using the latest mapping software, we can provide a visual report on the location of prospective customers – street by street to help you plan effective sales and marketing activities.

Making data working in this way has a number of benefits which can help in:

• Sales territory planning
• Event and delegate marketing
• Cluster group analysis
• Mapping market penetration and potential

Sales territory planning

• Is there extra capacity in the sales team or are they under resourced?
• Do your sales areas have similar potential or is someone sitting on all the business?
• Are the team in the correct location?

The above questions are almost impossible to answer unless data mapping has been applied to the business. FDM will help build a visual map of your current sales coverage and overlay knowledge about potential business to ensure your sales teams aren’t missing business.

There are many benefits behind correctly allocated sales territories.

• Management can control field operations based on the size of the opportunity
• Help pinpoint and track field coverage, to ensure continued growth and business development
• New customers and prospect enquiries (leads) can be allocated efficiently to the appropriate sales person.
• Ensure a company allocates territories on an equal-opportunity basis

If you would like our team to help you with sales territory planning, call 01322 221144, or click here and send us an email.

Event and delegate marketing

• Are we holding the event in the best location?
• What is the size of the expected audience?
• Who should we send an invitation to?

The key to a successful event has a much to do with its location as it does with the subject matter. For example, there is little point hosting an event aimed at the ‘Oil & Gas’ industry in Loughborough when most of your target audience is based in Aberdeen.

FDM can help you identify the most suitable invitation list by creating ‘drive-time’ maps showing the potential audience 30/60/90 minutes away from your event. This knowledge is vital to be able to predict likely attendees to your event and to plan effectively.

If you would like our team to help you with event and delegate marketing, call 01322 221144, or click here and send us an email.

Cluster group analysis

With there being a tendency for specialised areas of manufacturing to gravitate towards each other (e.g. Automotive in Coventry, Medical in Cambridge), cluster group analysis is a powerful tool when looking to identify new business targets.

• Cluster group analysis helps to focus resources
• Identifies ‘hot-spots’
• We can overlay your sales activity to see if the team are covering the right areas.

If you would like our team to help you with cluster groups, call 01322 221144, or click here and send us an email.

Mapping market penetration and potential

Before sales and marketing resource is allocated, you need to understand the potential of the market and how well your operation currently covers it.

By combining our mapping software and market knowledge together with your customer datasets, we’ll quickly identify any gaps by producing detailed reports that your sales and marketing team can use to develop customer acquisition strategies.

We will provide you with a full analysis, showing areas of strength/weakness allowing you to make the appropriate judgments before committing resource.

If you would like the team to help you with mapping market penetration call 01322 221144, or click here and send us an email.