Who are we?
 FDM stands for Findlay Direct Marketing, or Manufacturing’s Number One single source data and direct marketing service provider.
For 35 years the name Findlay has been synonymous with high quality brands and values that make us the UK’s number one media business
in the manufacturing and design communities. Our database holds more qualified contacts than any other source in design, production
technology and management, across every discipline and manufacturing sector including automotive, defence, aerospace, oil & gas, machine
tools, FMCG, telecommunications, food & drink and more.
Between them, this group has huge influence and significant buying power.
Indeed, for many of our clients, it represents their entire universe of their existing and potential customers.
FDM combines our data knowledge with expertise in campaign management to deliver high value direct marketing services whatever your
requirement. Beyond providing data, telemarketing, email campaign, consultancy services, FDM currently deliver a number of online databases
and websites for organisations such as SMMT (Society of Motor Vehicle Manufacturers and Traders), SOE (Society of Operations Engineers),
EKTN (Electronics Knowledge Transfer Network), Autodesk and Aceri.
If you’re talking to the manufacturing industry, you should be talking with us.
Call 01322 221144 and ask for the Findlay Direct Marketing team
Just as Kelloggs don’t make cereal for anyone else – Findlay data can't be bought from anyone else!
We don’t subscribe to the notion of ‘wholesale collaborated database’ often offered by large data shops. If we haven’t personally researched the information, we don’t
trust it to be correct – We don’t believe you should either.
When you work with Findlay data, you are guaranteed that every contact you purchase has been researched 1-on-1 with one of our data
team, and that the details are kept up to date on a regular basis.
Our research program continuously refreshes and unearths new sites and contacts as the market changes. Even in today’s uncertain
market you can be sure that on average the information is less than 16 months old.
To keep Findlay Media's Census of UK Manufacturing as accurate and up-to-date as possible, we use 7 different questionnaires
to research all UK manufacturing and related sites. The relevant questionnaire is selected based on the number of employees
at the site and whether the site is defined as Original Equipment Manufacturer (OEM), Process Sites or Non-manufacturing.
OEM - Original Equipment Manufacturer
Regardless of size, if these companies manufacture an end-product in either metal or plastics then they are fully researched
by our team.
Process Sites
If over 50+ employees, all other manufacturing companies (i.e. food, chemicals etc) are researched in full. Smaller sites
(i.e. under 50 employees) will be researched if any of the following activities are undertaken:
- Significant machine tool usage
- Mechanical design
- Electronic design
If we are unable to contact a site, a check will be made with directory enquiries to find an alternative contact number.
Where no contact number is obtained the site is deemed as ‘Dead’’.
Direct Mail suppressed sites
Findlay data includes status flags at both site and contact level, which in line with the 1998 Data Protection Act, entitles
sites to request not to receive any unsolicited mailings. Sites which are flagged 'E' have asked Findlay not to send unsolicited
e-mails and sites which are flagged 'F' have requested not to be sent unsolicited faxes. In addition, a site flagged ‘D’
or ‘A’ has requested not to be sent any mail, e-mail or faxes by Findlay Media Ltd. However as an FDM client, you may
choose to contact these sites directly for telemarketing or teleresearch purposes and if so, you must adhere to your own company’s
policies and guidelines for DPA and TPS compliance. Similarly, at individual contact level, those records with a contact status of
‘E’ have asked Findlay not to send unsolicited e-mail and those with a contact status of 'S' or ‘DM’ do not wish to
receive e-mail, mail or faxes. Again, any telemarketing or teleresearch carried out directly by you must comply with your company’s
compliance policy.
Each service comes with it’s own set of conditions of use depending on the circumstances of the project.
Data Rental - The data is ‘unseen’ by the client and it is used on their behalf by either FDM or a 3rd party mailing house.
A NDA (Non-Disclosure Agreements) is required for data to be released from FDM to a 3rd party.
Data Lease - Data is provided direct to the end client for unlimited use in the lease period (usually 12 months), during which time
any data which is qualified transfers from FDM ownership to that of the client. Any data not qualified during the lease period remains
the property of FDM.
Data audit - Your data is just as valuable as ours, so likewise we expect to sign an NDA to cover your data when you submit it to us
for audit or data suppression.
FDM is a professional Direct Marketing operation and adheres to the 1998 Data Protection Act policies.
For a full breakdown of our T’s & C’s please contact the team on 01322 221144
Market-leading magazines renowned for their editorial excellence provide the regular and direct relationship with the marketplace.
But increasingly our clients choose to reach their target audience using a combination of conventional advertising and Findlay Media’s
events, online communities and web channels, telemarketing services, market research or our data marketing services.
Whatever the media choice, the outcome is second to none. Each marketing route is supported by an underlying universe database not
available anywhere else. Using our extensive market knowledge and by working closely with our customers to understand their business,
we can identify and reach efficiently any part of this audience with the right message to suit our clients’ needs and using their media
preference.
And where our standard media portfolio ends, our bespoke contract publishing, website development and event organising projects team
can provide the ultimate tailored service.
We respond quickly to our clients changing needs market demands. Whatever the priority, whatever the ROI measure: lead generation,
increasing business from existing customers or raising brand awareness, launching new products or recruiting new staff; Findlay Media
delivers marketing packages that work.
Visit the Findlay Media website.
 Finding the perfect data direct marketing partner is key to the future success of your marketing campaigns. But how do you know
how good the service will be before you use it?
At FDM we value what our customers think of us and are very happy to share their feedback about our services with you. We have
published a number of testimonials so that you can see what our customers think about us. Each testimonial can be clicked on to show
the full comments and the rating each customer has given to us.By constantly reviewing customers' opinions we are able to improve and
maintain our high standards.
To view our current testimonials please click here.
Why not let us know what you think about our service by clicking here. |